Our Key Moments of the Year: Sales, Black Friday, the Holidays — How to Make the Most of Them

The major moments of the year at Maison MONTIGNAC, the Sales, Black Friday and the holiday season, are all well-defined opportunities to renew or add to your collection on favourable terms. Each of these moments follows its own logic, and knowing how to tell them apart makes it easier to buy at the right time, rather than in a rush.

The Sales, for treating yourself without waiting

The Sales are the ideal moment to treat yourself to a piece you have had your eye on for a while, without necessarily waiting for a special occasion. It is often the period chosen by those who want to renew their everyday watch or try a case shape different from their usual habits.

Black Friday, for getting ahead of the holidays

Black Friday traditionally kicks off the end-of-year gift season. It is a strategic time to get ahead on holiday purchases, especially when you want to give a watch without waiting until the last minute and risking a particular model selling out.

The holiday season, the time for gifting

The holiday season remains the moment when the watch fully reclaims its symbolic role as a gift. It is the time to turn to our Gift Selection, designed to help you quickly choose a piece suited to the person you are giving it to.

The Archives, another smart way to buy

Beyond these calendar highlights, our Archives section gives year-round access to past collections at reduced prices, for those who prefer a rarer piece at an adjusted price, without waiting for a specific event.

How to make the most of these periods

The key to making the most of these moments is simple: spot the models that interest you ahead of time, by regularly checking our new releases, so you are ready to act as soon as each event opens, rather than finding your chosen model already sold out.

Whether to treat yourself or to prepare a gift, these dates return every year: keep an eye on our watches so you never miss any of these moments.